Apex Energy
The primary challenge was to capture the right balance of realism and versatility in each scene, ensuring the mockups would complement different design styles and industries. Lighting, angles, and depth needed to be carefully controlled to create visually engaging setups without overpowering the displayed content. Additionally, each scene had to be adaptable, with customizable features like backgrounds, surfaces, and lighting adjustments, to allow users flexibility in tailoring scenes to their needs.
Character ideation
To further understand the goals of this brand, I began thinking about what creatures I would be depicting. It was important to me that the designs appear powerful, thematic, and primal, so I first considered using real animals and their environments. During my research, however, I found that many other beverage companies already used a similar theme. As such, I explored the idea of powerful, ancient beasts who share traits with many existing animals. These moodboards, one for each creature design, were intended to explore the traits of these magical beasts, including their environments and accessories or textures I would use to further depict their character.
Character designs
INDUSTRY:
Conceptual ideation
After nailing down what my creatures would look like, I created another moodboard for the illustration style and typography direction. I knew I wanted something sharp and expressive, so I took inspiration from traditional tattoos, heavy line-work, and a controlled use of colors for the illustration style. I felt it would also be fitting if the typography was somewhat slanted and textured for the illusion of movement and energy. I was lucky enough to find some incredible beverage examples with a similar style and base concept, so I gained a lot of inspiration.
After all of my visual research had been completed, I began sketching twenty possible compositions for my brand. I tried to really expand upon different concepts here, rather than just the pose or scale of the creatures. Some ideas focus on graffiti, stone carvings, or abstract shapes, while others depict summoning circles, relics, and royal heraldry. I ultimately decided to depict the creatures in a half-body position with all three snarling, focusing on heavy line-work.
Digital designs
The finished designs read as impactful and striking, utilizing vivid yet controlled colors to help consumers recognize each flavor at a glance. These digital designs also feature simple illustrations of monstera leaves, snowflakes, and flames respectively to provide an abstract idea of each creature's domain. Glow effects were utilized with the title typography, while the nutrition facts and brand synopsis form a clean, unique rectangle that does not impede the existing design and color palette. Subtle texture was utilized in the background for further stylization.
Visualization
After the designs were completed, I further explored the composition by mocking up the designs in Blender and photographing the cans from a few different angles. I also tested some additional lighting effects to make the product display appear even more energetic and engaging visually.
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